Lead-Agency over 15+ years
A special setup
Hybris was founded in 1997 as a small ecommerce software startup and grew to 500 people in 2013, when it was sold to SAP for 1.5 b$. It then grew to 3.000 people and had to transfer fresh innovative blood into the SAP mothership – and succeded as SAP Hybris.
A startup like that needs a huge variety of design services during such a journey. From building and maintaining a strong brand, corporate communication, websites, software user interfaces, presentations, advertising to customer events, tradeshow booths and videos.
The internal/external agency
Everyone is talking about the consumerization of B2B. Especially for a company that claims to be an expert for customer experience it was essential to all the touchpoints to find a good balance between fact-driven content and just the right portion of entertainment and style.
As important as digital is today – holding a brochure or paper in your hands creates a much higher level of engagement and is always a great opportunity to inspire and entertain your audience – if you dare to go the extra-mile.
From time to time there’s a chance to create something outstanding, that feels so special in your hands, that you really want to read it. This starts with some extra love for layout and ends with the choice of fancy paper and print colors.
Nothing though is as immersive and remarkable as a well-design and organized event. Next to several smaller roadshow and tradeshow gigs we once a year took the chance to use the „Global Summit“ as an evolutionary, „seasonal“ next brand-update, picking up latest industry trends and topics and connecting it with Hybris and the product range. Our work here included the overall event branding, marketing and communication to highly technical demo showcases (from super-realistic product demos to futuristic realtime VR environments).
Mailings & Newsletter actually worth reading
Widely underestimated is the power of catchy newsletters and emailings. In fact it’s very easy to grab your audience’s attention of you spend a bit of extra budget on hand-crafted openers and intros. It must have been thousands of mailings we created for Hybris during all these years.
Today interface designers are not even talking about responsive design or layouts anymore, Because it already reached the level of a hygiene factor. You simply have to have it. But we are not getting tired to drop the fact, that we already implemented responsive layouts before the term became a thing (for the website of europe’s biggest design collection, but that’s a different story for another time).
Print and advertising
If you want to let a beautiful artwork shine really well you have to make it big. That’s the beauty of print and we love to embrace these formats and create artworks to impress people and make them fall in love with it.
You can’t fake being clever or interesting. That’s why nothing beats a smart living identity or system, if you want to inspire people and emphasize the innovation spirit of your product. Graphical systems also provide an unlimited range of variety and turn into something highly cost-efficient after a while.
Social Media Marketing
The rules of communication are varying a lot from channel to channel. You have to have a deep understanding of the different do’s and don’ts and cultural differences before you create content for specific platforms. And we surely know how to play that game!
That does not only mean how to treat social media from a creative point of view. We also love to unleash our marketing execution nerds and have them manage all the typical channels like linkedin, facebook, instagram, twitter etc. – each one of them according to their unique rules, do’s and don’ts.
There’s no way to have quicker results than through social.