Arbonia Digital

Creating a whole digital unit from scratch

The story of Arbonia Digital is incredibly complex, and it has to be, because it’s job is to make things easier for thousands of Arbonia customers in the future.

Typically we are very happy when the client involves us as early as possible in the formation of a brand. We are also always very happy if we can support a company with its first steps into a digitized future. Arbonia Digital is all that and so much more, because we even co-created the whole concept of the company, it’s positioning and role inside the huge mothership, the integration and collaboration concept.
But we want to focus on the creative process within this huge consulting project, so let’s cut the clever talk and look at the brand creation for now.

Setting the scene
First we look for stuff we like. We always keep our eyes open for inspiration and nothing is more important than knowing your competition, your heroes and the extended contemporary environment.

Brand evolution
While creating a sub brand you have to analyze and develop a good understanding of what’s essential to the mother brand and where you find the best room for sub brand iterations.

Definition of logo and colors

Intense-Black

CMYK: 100 100 100 100
RGB: 0 0 0
HEX: #00000
PANTONE: Black C

Tiffany-blue

CMYK: 53 0 33 0
RGB: 100 255 218
HEX: #64ffda
PANTONE: 936 C

Cool-light-grey

CMYK: 0 0 0 7
RGB: 238 238 238
HEX: #eeeee
PANTONE: Cool grey 1C

Cool-grey

CMYK: 0 0 0 50
RGB: 157 157 156
HEX: #9d9d9c
PANTONE: Cool Grey 7C

Greyish-brown

CMYK: 0 0 0 75
RGB: 63 63 63
HEX: #3f3f3f
PANTONE: 446 C

Pink-red

CMYK: 0 97 50 0
RGB: 245 0 87
HEX: #f50057
PANTONE: 1925 C

True-blue

CMYK: 100 95 0 3
RGB: 1 0 202
HEX: #0100ca
PANTONE: 027 C

Purplish-blue

CMYK: 76 90 0 0
RGB: 101 31 255
HEX: #651fff
PANTONE: 266 C

Iconography

Creating a set of icons that is used to illustrate and support the content across the assets.

Building the website

Business equipment

Finally we also designed posters, business cards, notepads etc. …and this is just the beginning. Stay tuned for more updates.